DETROIT (9/14/12) – Detroit Athletics announces the launch of a new social media fan engagement program where Titan fans can show their support for Detroit Athletics and each individual team through a combination of in-game social media campaigns, engaging teams on social networks and earning rewards through the new Tommy's Tokens Rewards program. Fans can visit TommysTokens.com to start playing!

“This is another great step for UDM athletics as we continue to grow our branding and awareness in Metro Detroit, across the state and throughout the country,” stated UDM Associate Athletic Director Jason Horn. “Today's social media world is expanding quickly and the Detroit Titans plan to engage our fans along the way through this new program. Our staff in conjunction with the Horizon League have done a solid job developing Tommy's Tokens and our fans will enjoy the content plus the prizes we will have as part of the program.”

Developed in partnership with the Horizon League and Lodestone Sports, the leader in social media programs for college sports, fans receive points for participating in social media activities such as 'liking' Facebook posts, commenting, sharing, tweeting hashtags, re-tweeting, watching a Youtube video, and checking in at Titan events on Foursquare or Facebook.

Utilizing Tommy's Tokens is a great and entertaining way to reward fans for their commitment to the Titan Family, as well as utilize their support in an effort to promote Titan teams throughout metro Detroit and the Midwestern region.  

Fans can also gain points by taking polls, signing up for promotions, printing coupons and more on the Detroit Titans Facebook Page.

The program tracks overall point leaders, athletics leaders, student leaders and non-student leaders. In addition, fans can sign up for special promotions, coupons or become the Fan of the Week on team Facebook pages. 

Time is ticking so start “liking” Titan pages today!

SIGNUP at www.TommysTokens.com